I wanted better to understand why some visual ideas work and some don’t. I wanted to learn more about the juxtaposition of shapes and colours, and investigate the science behind structures and layouts. I believe that perception and meaning cut through disciplines, so something learned decades ago by an architect or furniture designer could help me understand elements of my work on the web. I’d rather we investigate experiences and ideas than simply leverage everything from print design, as some suggest.
I was presenting a ‘finished’ version of a site to another designer I trust to be honest. He loved the ideas and layouts, but suggested that I was “cheapening” the concept by overplaying too many textures and extraneous ideas. So rather than launch, I sat with the design for ages, assessing, simplifying, sieving it down and reducing it until I only had left what I really needed. I now consider that contemplation and simplification period as one of the most vital aspects of my process.