The emerging sense of a self-directed, self-aware person takes place within the context of symbolic systems that are increasingly only internally referential. Awareness is not of the world but of the systems of mediated representation. An increase in personal knowledge about the world equates with the extension of mind ever deeper into the mediated systems of representation and meaning. Individual choice and personal freedom thus become based on the ability to discriminate between a limited number of elements presented and represented in the mediated world, whether shampoo or political candidates.
I am encouraged to frame my experiences into the shop-worn clichés of a language that drones perpetually through the airwaves and over the broadband connections.
Rather than arising out of local, human experience elaborated though conversations with other people, language now comes prepackaged and reflects not the need of human beings but the values of capital, the machine, and the technological system.