Quote(s) of the Month

Posted by PH on July 13, 2007
Marshall McLuhan, Quote of the Month

In designing all functions and all data structures, a computer programmer tries always to use variables rather than constants. On the level of the human-computer interface, this principle means that the user is given many options to modify the performance of a program or a media object, be it a computer game, Web site, Web browser, or the operating system itself. The user can change the profile of a game character, modify how folders appear on the desktop, how files are displayed, what icons are used, and so forth. If we apply this principle to culture at large, it would mean that every choice responsible for giving a cultural object a unique identity can potentially always remain open.

Lev Manovich

The method of our time is to use not a single but multiple models for exploration—the technique of the suspended judgment is the discovery of the twentieth century as the technique of invention was the discovery of the nineteenth.

Marshall McLuhan

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